To eliminate the fear of selling, follow these top 10 selling techniques and you will have more confidence in making your customers happy, when you channel that positive energy on to them. The kind that rewards your insatiable desire to learn, inform and serve, with a long-term relationship, returning time and time again, as lifetime customers.
1. People hate to be sold, but they really do love to buy. Therefore, sell not what you want to sell, but what people want to buy. Remember, there are two roads, one that leads to riches and one that leads to poverty.
2. Believe in the product that you are selling. You should have a complete understanding of it’s features and benefits but you should also be aware when it’s right for a particular circumstance. This way, people will appreciate your honesty.
3. Remember to say the right thing on a regular basis. Always stick to the truth and what you have experienced, all the facts and the first-hand proof. Avoid telling hearsay or stories that you’ve heard from someone else. To put it simply, remove hype, or if you can’t, at least keep it to a minimum. Simply because it doesn’t work anymore these days, especially on customers less than 30 years of age.
4a. Don’t ever use words that everyone else is using and also the tired phrases because they too, don’t work anymore. Words and phrases such as; skyrocket, through the roof, ground-breaking, time limited, moneymaking, fortune, etc.
4b. All of the example words and phrases above should be banned permanently from your sales vocabulary and also your sales letters – if you really want to reach today’s consumers. Buyers today have got their hype meters on a full and steady alert and they are quick to say, “bullship” while completely ignoring the rest of your message. As a matter of fact, hype words such as these are so associated with spam that most of them won’t even get past e-mail filters.
5. Always go after the long term relationship. You must always be ready to turn away business that you think is not a proper fit for you, your company or your personality. It will seem 10 times bigger of a factor it is down the road if there is something that bothers you about the entire prospect, even if it’s just a small thing. Choose your clients and relationships carefully.
6. Finally, when the time is right, with a strong call to action, don’t ever be afraid to ask for the order. You can say, “Can i wrap those up for you?” or even “Would you like one to take home with you?”. Do the exact same thing on your website, “Click here to have this product delivered to your door.” or “Click here to download immediately”.
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